Slab Contrasted Yepu 3 is a very bold, narrow, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, logotypes, western, playful, vintage, bold, rustic, western display, poster impact, vintage branding, high visibility, playful character, bracketed, chunky, ball terminals, soft corners, compact.
A heavy, compact serif with slab-like feet and strongly bracketed joins that create a carved, poster-like silhouette. Strokes are thick with subtly modulated contrast, and many terminals end in rounded or bulb-like shapes that soften the otherwise blocky construction. Counters are relatively small and apertures tend to be closed, giving the face a dense, high-impact texture in text. The lowercase shows sturdy, simplified forms with pronounced serifs and a slightly irregular, hand-cut rhythm, while numerals share the same chunky, stabilized proportions for strong visual consistency.
Best suited for headlines, posters, signage, and branding where a bold, characterful serif is needed. It can also work well on packaging, labels, and event graphics that lean into vintage or Western cues. For longer passages, use larger sizes and ample spacing to maintain clarity and avoid overly dark text color.
The overall tone reads as Old West and carnival poster—confident, attention-grabbing, and a bit mischievous. Its rounded terminals and bracketed slabs add warmth and approachability, steering it away from austere or corporate serif voices. The texture feels nostalgic and theatrical, suited to display settings where personality is more important than restraint.
This design appears intended to deliver a bold, nostalgic display serif with a Western-inspired slab structure, combining sturdy verticals with softened, rounded terminals for a friendlier, more theatrical feel. Its compact proportions and dense color prioritize impact and recognizability over quiet readability.
In running text the dense counters and heavy weight produce a dark color, so it benefits from generous tracking and line spacing. The distinctive terminals and slab/bracket shapes are most legible at larger sizes, where the lively details resolve cleanly.