Script Furuj 2 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, logos, packaging, posters, branding, playful, retro, friendly, whimsical, cozy, brand voice, nostalgia, handmade charm, display impact, decorative flair, rounded, soft terminals, bouncy baseline, swashy, informal.
This typeface is a heavy, rounded script with a lively, hand-drawn rhythm. Strokes are thick and smooth with softly tapered joins and pronounced bulb-like terminals, creating a cushioned, inked look. Letterforms lean mostly upright but move with a bouncy cadence; many capitals and several lowercase characters include compact swashes and looped entrances/exits. Counters are relatively open for the weight, and the overall texture reads dense yet buoyant, with slightly irregular, handwritten spacing that adds charm without feeling messy.
Best suited for display applications where personality is the goal: headlines, logos, product packaging, posters, and short promotional copy. It can work well for food, kids, craft, or retro-themed branding, especially at medium-to-large sizes where the loops and terminals remain clear.
The tone is cheerful and nostalgic, suggesting mid-century signage and confectionery-style branding. Its rounded shapes and looping details feel approachable and upbeat, with a hint of theatrical flair from the swashed capitals. Overall it conveys warmth, fun, and a casual handmade personality.
The design appears intended to deliver a bold, friendly script with a handmade feel, balancing strong fill with smooth curves and decorative swashes. It prioritizes character and nostalgia over neutrality, aiming to stand out quickly in branding and headline settings.
In longer text, the heavy strokes create strong color and high presence, while the bouncy forms and swashes add distinctive movement. The numerals match the rounded, bold construction and feel display-oriented rather than utilitarian.