Sans Normal Kumup 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Applied Sans' by Monotype, 'SK Reykjavik' by Salih Kizilkaya, and 'Nimbus Sans L' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, modern, dynamic, clean, add motion, signal strength, maximize impact, modern utility, oblique, geometric, crisp, compact, energetic.
A slanted, heavy sans with smooth, rounded bowls and consistently low contrast strokes. Curves are clean and fairly geometric, while joins and terminals stay blunt and crisp, giving the letters a compact, sturdy silhouette. Counters are open enough for clarity, and the overall rhythm is steady, with wide, stable uppercase forms and a straightforward lowercase that keeps shapes simple and functional.
This style is well suited to short, high-impact settings such as headlines, display copy, posters, and brand marks where emphasis and momentum are desired. It can also work effectively for packaging and promotional graphics that need a modern, energetic voice, especially at medium to large sizes.
The overall tone is energetic and forward-leaning, with a confident, performance-oriented feel. The oblique posture adds motion and urgency, while the clean geometry keeps it contemporary and uncluttered.
The design appears intended to deliver a modern sans with added speed and emphasis through a consistent slant and solid, compact forms. Its restrained detailing and geometric curves prioritize clarity and punch in display contexts.
Numerals are strong and legible with simple construction and minimal detailing, matching the no-nonsense character of the letters. The slant is consistent across cases and figures, helping headings feel cohesive and directional.