Sans Normal Bubom 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, brand systems, signage, presentations, modern, neutral, clean, friendly, versatility, clarity, neutrality, systematic, geometric, rounded, crisp, minimal.
A clean sans with largely geometric construction and smooth, even curves. Strokes are monolinear with minimal contrast, terminals are mostly straight-cut, and joins are tidy and controlled. Uppercase forms are open and round (notably C, G, O, Q), while the lowercase shows a two-storey g and simple, straightforward bowls and shoulders. Proportions feel balanced and legible, with generous counters and consistent spacing that keeps text color even in paragraphs.
Well-suited for interface copy, product and marketing pages, and editorial layouts where a steady, neutral voice is needed. The even rhythm and open counters also make it a solid choice for wayfinding and general-purpose signage, as well as slide decks and documentation.
The overall tone is modern and matter-of-fact, with a calm, approachable feel from the rounded forms and open apertures. It reads as contemporary and unobtrusive rather than expressive, making it easy to pair with many visual styles.
The design appears intended as a versatile, contemporary sans focused on clarity and consistent texture across sizes. Its restrained detailing and geometric underpinnings suggest an aim for broad usability in both display headlines and continuous reading.
Figures are simple and clear, with round 0 and a smooth, continuous 8; the 1 is a plain vertical with a small top flag. The Q uses a distinct diagonal tail that remains clean at text sizes, and the lowercase t has a compact crossbar and a slightly curved terminal that adds a subtle softness.