Sans Normal Nuriv 7 is a very bold, wide, monoline, upright, tall x-height font visually similar to 'ND Alias' by NeueDeutsche (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, retro, playful, chunky, techno, friendly, impact, branding, retro modern, graphic texture, distinctive forms, geometric, rounded, blocky, faceted, high-contrast counters.
A heavy, geometric sans with broad proportions and a high x-height. Strokes stay largely uniform, while terminals are decisively cut with angled, chamfer-like corners that create a faceted silhouette. Curves are built from rounded, near-circular bowls, contrasted by sharp internal notches and diamond-like joins in letters such as V/W/X/Y and the peaked M. Counters tend to be compact and strongly shaped, giving the face a dense, sturdy texture in text and very solid color at display sizes.
Best suited to display roles where its mass and angular corner treatment can be appreciated—headlines, posters, branding marks, packaging, and short callouts. It can work for brief blocks of text at larger sizes, but its dense counters and strong stylistic cuts make it most effective when given space and scale.
The overall tone feels bold and upbeat, mixing rounded friendliness with crisp, futuristic cuts. Its sculpted corners and chunky forms evoke arcade-era graphics and industrial signage, producing an energetic, slightly quirky personality rather than a neutral one.
The design appears intended to deliver maximum impact with a cohesive geometric system: rounded bowls for approachability, paired with angular cuts for a modern, tech-leaning edge. The consistent corner-chamfer motif suggests a focus on strong recognizability and graphic presence in branding and display typography.
Distinctive diagonal detailing appears repeatedly (especially in V/W/X/Y, K, and the angled cuts on C/S), which adds rhythm and a recognizable “carved” motif across the alphabet. Numerals share the same stout construction and angled trimming, helping headings and UI-style labels feel consistent.