Sans Normal Abmey 15 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, advertising, packaging, posters, clean, modern, friendly, energetic, neutral, emphasis, clarity, readability, modernity, approachability, slanted, open apertures, humanist, rounded, even rhythm.
A slanted sans with rounded construction and smooth, continuous curves. Strokes stay even and low-contrast throughout, with gently tapered terminals and a consistent, forward-leaning rhythm. Counters are generally open and generously sized, helping maintain clarity despite the italic angle. Proportions feel balanced with a moderate x-height, while widths vary naturally per character, giving the set a lively, text-oriented texture. Figures follow the same soft, elliptical geometry, reading clear and steady at display sizes.
Well-suited for editorial headlines, pull quotes, and short-to-medium passages where an italic voice is desired without switching to a serif. It also fits branding and marketing applications—such as packaging, posters, and social graphics—where a modern, friendly slant can add momentum and personality while staying clean and readable.
The overall tone is contemporary and approachable, with a subtle sense of motion from the italic slant. Its rounded forms and calm stroke modulation keep it friendly rather than technical, while the clean shapes preserve a neutral, professional voice.
The font appears designed as a versatile italic sans that balances neutrality with warmth, using rounded geometry and even stroke color to remain legible and broadly usable. Its variable character widths and open shapes suggest an emphasis on comfortable word rhythm and clear text flow across a range of sizes.
The design favors simple, legible silhouettes and avoids sharp corners, giving both capitals and lowercase a cohesive, polished feel. The italic angle is pronounced enough to add emphasis without becoming overly cursive, making it suitable for continuous reading when used thoughtfully.