Serif Normal Kidav 10 is a light, wide, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, essays, invitations, classic, refined, literary, formal, readability, elegance, tradition, editorial tone, print refinement, bracketed, hairline, transitional, crisp, airy.
A refined serif with pronounced stroke contrast and bracketed serifs that taper into delicate hairlines. The proportions are generous and open, with a steady upright stance and moderate x-height that keeps lowercase forms readable while preserving a traditional text color. Curves are smoothly modeled and terminals are clean, with slightly calligraphic inflections in forms like the two-storey “a” and “g” and a gently descending “Q” tail. Numerals follow the same high-contrast logic, with elegant curves and fine finishing details.
Well suited to book and long-form editorial typography where a traditional serif voice is desired, including magazines, essays, reports, and academic-style layouts. It can also work effectively for formal stationery, invitations, and tasteful display lines when set with comfortable leading to show its hairline detailing.
The overall tone is classic and literary, projecting calm authority and a polished, editorial sensibility. Its crisp contrast and controlled detailing feel suited to cultured, formal communication rather than casual or playful settings.
The design appears intended to deliver a conventional, high-contrast reading serif with a polished, print-oriented finish—balancing elegance in details with a steady, familiar structure for continuous text.
In running text the rhythm is even and measured, with clear differentiation between similar shapes (notably I/l and O/0) helped by serifs and contrast. The punctuation and spacing shown in the sample maintain a composed, bookish texture, while the fine hairlines suggest it benefits from sufficient size or print resolution to preserve detail.