Serif Normal Etmem 2 is a light, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, magazines, luxury branding, packaging, posters, editorial, fashion, classic, refined, dramatic, elegant display, editorial voice, luxury tone, dramatic contrast, didone-like, hairline, calligraphic, bracketed, crisp.
This typeface is a high-contrast italic serif with sharply tapered hairlines and strong, pointed entry and exit strokes that create a lively diagonal rhythm. Serifs are fine and crisp, often forming small wedge-like terminals, while curves show smooth, controlled swelling from hairline to thick stroke. Proportions lean elegant and slightly condensed in feel, with generous counters in round letters and pronounced, sculpted joins in forms like n/m and h. Numerals follow the same calligraphic contrast, with thin connecting strokes and prominent thickened curves that read cleanly at display sizes.
It performs best in headlines, pull quotes, and other prominent typographic moments where the high-contrast detailing can stay intact. The style also suits luxury branding systems, beauty and fashion packaging, and editorial layouts that benefit from a refined italic voice. For longer passages, it is likely most effective at larger text sizes or in carefully spaced settings.
The overall tone is polished and dramatic, with an unmistakably editorial and fashion-forward flavor. Its crisp hairlines and sweeping italics suggest luxury and formality, while the energetic slant adds motion and sophistication rather than casualness.
The design appears intended to deliver a contemporary, high-fashion italic serif voice that balances classical letterform influence with crisp modern finishing. It prioritizes elegance and visual drama through extreme stroke modulation, sharp terminals, and a consistent forward-leaning cadence.
The italic construction is consistent across capitals and lowercase, with notably sharp apexes on letters like A, V, W, and a distinctive, flourish-like tail on Q. Spacing in the sample text appears suited to display and short text settings, where the contrast and narrow hairlines can be appreciated without crowding.