Print Hekum 4 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, children’s, craft branding, playful, friendly, casual, handmade, chunky, hand-lettered feel, casual display, friendly impact, craft aesthetic, brushy, rounded, soft, bouncy, irregular.
A chunky, brush-drawn handwritten print with thick, rounded strokes and gently blunted terminals. The letterforms show visible, organic irregularity in stroke edges and width, suggesting marker or brush pressure rather than geometric construction. Counters are relatively open for the weight, with simplified internal shapes and occasional asymmetry. Spacing and glyph widths vary naturally, creating a lively rhythm in both the uppercase and lowercase, while the numerals follow the same bold, hand-rendered logic.
Best suited to short-to-medium display text where personality matters: posters, product packaging, café menus, stickers, classroom materials, and social graphics. It can also work for brand wordmarks and section headers that benefit from a bold, hand-made feel, but the heavy, brushy texture is less ideal for long-form reading at small sizes.
The overall tone is warm and informal, with a cheerful, slightly goofy energy that reads as approachable and human. Its bouncy proportions and soft corners give it a kid-friendly, craft-like personality, while the heavy stroke weight keeps it assertive and attention-grabbing.
The design appears intended to emulate confident hand-lettered print made with a thick brush or marker, prioritizing charm and immediacy over strict consistency. It aims to deliver a bold, friendly voice with visible human variation and an easygoing, contemporary craft sensibility.
Uppercase forms lean toward compact, poster-like silhouettes, while the lowercase feels more note-like and conversational. Round letters (o, e, g) stay especially bulbous and friendly, and diagonals (v, w, x) appear loosely brushed rather than sharply engineered, reinforcing the handmade texture.