Sans Rounded Rije 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Ciutadella Rounded' by Emtype Foundry, 'Muller' by Fontfabric, 'Branding SF' by Latinotype, 'Plantago' by Schriftlabor, 'Jasan' by Storm Type Foundry, 'Mario' by Tipo Pèpel, and 'Rehn Condensed' by moretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, friendly, playful, casual, approachable, youthful, friendliness, approachability, display impact, casual tone, motion, bouncy, soft, chunky, hand-drawn, informal.
A heavy, softly rounded sans with an italic slant and a bouncy baseline feel. Strokes are thick and smooth with minimal contrast, and terminals are fully rounded, giving forms a cushioned, blob-like finish rather than crisp cuts. Counters are generally open and generous, while curves and joins stay simplified and sturdy, producing strong color in text. Proportions lean compact and slightly condensed in places, with a lively, uneven rhythm that reads as intentionally informal rather than strictly geometric.
Best suited to short, attention-grabbing settings such as headlines, posters, product packaging, and brand marks that benefit from a friendly voice. It can work well for kid-focused or leisure-oriented communication, as well as casual social graphics where warmth and immediacy matter. Use at larger sizes to showcase the rounded details and to keep counters clearly open.
The overall tone is warm and upbeat, with a casual, handwritten energy translated into solid, high-impact shapes. Its rounded endings and animated slant communicate friendliness and ease, making it feel approachable and contemporary. The voice is more fun and expressive than corporate or technical.
The design appears intended to deliver an energetic, approachable sans that blends hand-lettered informality with robust, print-ready weight. Rounded terminals and simplified, soft geometry suggest a focus on friendliness and visual comfort, while the italic slant adds motion and personality for display-forward typography.
Uppercase letters keep broad, simplified silhouettes, while lowercase forms emphasize soft bowls and swelling curves that reinforce the font’s buoyant motion. Numerals match the same rounded, sturdy construction, maintaining consistent texture alongside letters. In longer lines, the pronounced slant and chunky weight create a strong, poster-like presence rather than a quiet reading color.