Sans Normal Vadas 3 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Heldustry' by URW Type Foundry (names referenced only for comparison).
Keywords: packaging, posters, headlines, branding, social media, handmade, casual, friendly, playful, organic, human warmth, informality, approachability, hand-drawn texture, brushy, textured, rounded, informal, open.
A rounded, hand-drawn sans with subtly irregular strokes and soft, brush-like terminals. The outlines show gentle wobble and slight ink spread, giving letters a textured edge while maintaining clear, simple skeletons. Counters are generally open and circular, and curves dominate the construction with only occasional straight segments; joins and intersections feel natural rather than geometric. Spacing reads loose and breathable, and the set keeps a consistent rhythm despite small per-glyph variation typical of a drawn style.
Best suited to display and short-to-medium text where a handmade character is an asset: packaging, café/retail branding, event posters, book covers, and social graphics. It can also work for pull quotes or friendly UI accents where a human touch is desired, especially when paired with a cleaner companion for body copy.
The font conveys an approachable, crafty tone—more marker/brush note than engineered signage. Its organic irregularities add warmth and personality, creating a relaxed, human voice that feels friendly and lightly playful without becoming overly quirky.
The design appears intended to deliver a natural, hand-rendered sans look with readable forms and a consistent, lightly textured stroke—capturing the charm of brush lettering while staying straightforward enough for general-purpose display typography.
The numeral and lowercase designs follow the same drawn logic as the caps, keeping a cohesive texture across mixed-case settings. In longer text, the soft edges and unevenness become more noticeable, making it feel most authentic when used at comfortable reading sizes rather than very small reproduction.