Sans Normal Kedig 17 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Siro' by Dharma Type, 'FF Clan' and 'FF Good' by FontFont, 'Famiar' by Mans Greback, 'Acto' by Monotype, and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, energetic, sporty, modern, assertive, friendly, impact, motion, branding, clarity, display, slanted, geometric, rounded, compact, clean.
A heavy, right-slanted sans with broad, smooth curves and compact counters. The letterforms feel built from simple geometric shapes, with rounded bowls and generally blunt terminals that keep edges crisp at size. Proportions are tight and sturdy, with a notably tall lowercase structure and short extenders that create an efficient, dense rhythm in text. Numerals and capitals match the same robust, slightly condensed presence, maintaining consistent stroke weight and clean silhouettes.
Best suited to display contexts where you want momentum and impact: headlines, posters, campaign graphics, and sports or fitness branding. The dense, sturdy texture also works well for short marketing copy and packaging callouts where space is limited but clarity is still important.
The overall tone is energetic and forward-leaning, combining a modern, sporty attitude with an approachable friendliness from its rounded construction. It reads as confident and attention-getting without feeling sharp or delicate.
The design appears intended to deliver a high-impact italic voice for contemporary branding, emphasizing speed and confidence while staying legible through simple geometry and consistent, sturdy forms.
The slant is strong enough to be a defining feature, and it pairs with generous curves to keep word shapes fluid. Spacing appears tuned for impactful setting, producing a solid, unified texture in multi-line copy.