Serif Other Higy 2 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, book covers, retro, playful, folksy, storybook, friendly, retro display, friendly impact, vintage flavor, headline voice, soft serifs, bulb terminals, rounded forms, ink-trap feel, compact counters.
A heavy, rounded serif with soft, bracketed wedge-like serifs and pronounced bulb/teardrop terminals. Strokes are broad and consistently weighty, with subtly pinched joins that give an ink-trap-like bite in places, helping counters stay open despite the mass. The proportions lean wide and low, with smooth, inflated curves and a steady baseline rhythm; capitals and lowercase share a cohesive, gently irregular texture typical of display-oriented faces. Numerals follow the same chunky, rounded construction, prioritizing silhouette over fine detailing.
Best suited to headlines and short blocks where its chunky serifs and wide silhouettes can carry personality—posters, packaging, signage, and editorial display. It can work in larger, punchy paragraphs for playful or vintage-themed layouts, but will visually dominate at smaller sizes due to its dense stroke weight.
The overall tone feels retro and approachable—part vintage signage, part storybook headline. Its soft corners and bouncy shapes read as warm and humorous rather than formal, giving text a distinctive, characterful voice.
The design appears intended as a decorative display serif that combines vintage warmth with high-impact weight, maintaining legibility through open counters and pinched joins while emphasizing a friendly, memorable silhouette.
The boldness and wide set create a dark, attention-grabbing color in paragraphs, while the softened serifs prevent the texture from becoming harsh. Letterforms show a consistent preference for rounded terminals and widened shoulders, producing a lively, slightly quirky rhythm in running lines.