Sans Normal Ifboh 12 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, social media, friendly, casual, playful, retro, hand-drawn, handwritten feel, approachability, display impact, informal tone, rounded, soft terminals, brushy, bouncy, informal.
A slanted, rounded sans with thick, smooth strokes and consistently softened terminals. Curves dominate the construction, producing bulbous bowls and broad arcs, while straighter strokes remain gently tapered and slightly irregular, giving an organic, marker-like texture. The overall rhythm is lively and uneven in a controlled way, with subtle width variation across letters and generous internal counters that keep the forms open at display sizes. Figures follow the same relaxed, rounded treatment and share the same forward-leaning motion.
Well suited to short, prominent text such as headlines, posters, branding accents, packaging, and social graphics where personality matters. It can work for brief blocks of copy when a casual, friendly tone is desired, but its energetic slant and organic rhythm are most effective at display sizes.
The font conveys an upbeat, approachable tone with a handmade warmth. Its lively slant and soft, rounded shapes read as conversational and energetic, leaning toward a nostalgic, mid-century sign/lettering feel rather than a formal editorial voice.
The letterforms appear intended to mimic confident, quick hand lettering with a smooth, rounded brush/marker feel, while retaining the clarity and simplicity of a sans structure. The goal seems to be an expressive, approachable display style that stays legible through open counters and consistent stroke weight.
The design emphasizes smooth joins and rounded corners throughout, which reduces sharpness and makes the texture feel soft and continuous. In longer text samples, the strong diagonal motion and bouncy proportions create a distinctive, animated color that is best appreciated when set with comfortable spacing and moderate line lengths.