Sans Normal Saloz 12 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, branding, labels, quirky, friendly, handmade, playful, casual, space saving, approachability, informality, handmade feel, condensed, rounded, monoline, soft, bouncy.
A condensed, monolinear sans with softly rounded terminals and gently irregular curves that create a hand-drawn feel. Strokes stay fairly even, with subtle wobble and asymmetry that keeps counters lively rather than strictly geometric. Proportions are tall and narrow with compact bowls and tight apertures; joints and diagonals (notably in K, V, W, X) feel slightly springy rather than rigid. Overall rhythm is consistent, with a clean silhouette and minimal detailing, but enough human variation to avoid a mechanical look.
Works well for posters, headlines, packaging, labels, and branding that benefit from a friendly, slightly handcrafted condensed sans. It can add personality to short paragraphs or pull quotes, especially where space is limited and a casual tone is desired.
The tone is informal and approachable, with a light, quirky personality. Its narrow, upright stance reads energetic and tidy, while the softened shapes and slight irregularities add warmth and a playful, handmade character.
The design appears intended to deliver a compact, readable sans with a human touch—mixing condensed efficiency with softened forms and controlled irregularity to convey charm without sacrificing clarity.
In text, the narrow set makes lines economical and vertical, while the rounded terminals prevent the condensed forms from feeling harsh. Distinctive, simplified figures and straightforward punctuation support a cohesive, uncluttered voice suited to display and short-copy use.