Sans Normal Abgub 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Clarina Sans' by Asritype, 'Classic Grotesque' by Monotype, 'PTL Maurea' by Primetype, and 'Mynor' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, clean, energetic, approachable, efficient, emphasis, readability, modern utility, system consistency, oblique, humanist, open apertures, slanted terminals, rounded bowls.
A slanted sans with smooth, low-contrast strokes and gently rounded curves throughout. The letterforms show a humanist influence in their proportions: open counters, clear joins, and a forward-leaning rhythm that keeps forms crisp without feeling mechanical. Uppercase shapes stay straightforward and airy, while the lowercase is compact and readable with simple, single-storey-style construction visible in letters like a and g. Numerals follow the same oblique flow, with clean curves and consistent stroke endings that avoid sharp ornamentation.
Well-suited to interface typography, product branding, and editorial settings where a clean sans is needed but a more dynamic, forward-leaning voice is preferred. It also fits wayfinding and presentation work, where the oblique rhythm can add emphasis without sacrificing clarity.
The overall tone feels modern and efficient, with a subtle sense of motion from the slant. It reads as friendly and practical rather than formal, balancing neutrality with a slightly sporty, contemporary energy.
Likely designed as a practical italic companion for a contemporary sans system—prioritizing readability and consistent texture while adding motion for emphasis and hierarchy. The forms aim for versatility, keeping details restrained so the style can work across both short headlines and longer passages.
The slant is consistent across caps, lowercase, and figures, producing a cohesive texture in paragraphs. Curved letters (C, O, S) maintain smooth roundness, while diagonals (V, W, Y) stay sturdy and clear, supporting legibility at display and text-like sizes.