Sans Normal Osmid 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Provan' and 'Provan Formal' by Matteson Typographics, 'Joanna Sans Nova' and 'Mundo Sans' by Monotype, and 'Immanent' by Paulo Goode (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos/wordmarks, friendly, retro, chunky, playful, confident, display impact, approachability, retro branding, headline clarity, rounded, soft-cornered, compact, sturdy, high-impact.
A heavy, rounded sans with thick strokes, softened corners, and generous curves that create a compact, sturdy silhouette. Counters are relatively small and rounded, with minimal stroke modulation and an even, poster-like color on the page. The uppercase has broad, simple construction and a slightly squat feel; the lowercase follows with single-storey forms (notably the a and g) and short, blunt terminals. Numerals are similarly weighty and rounded, designed to match the dense texture of the letters in display settings.
Best suited to headlines and short-form copy where its dense weight and rounded construction can read clearly at larger sizes. It works well for branding and packaging that aims for an approachable, retro-forward personality, and can be effective in logos or wordmarks that need a bold, friendly presence.
The overall tone is upbeat and approachable, with a vintage sign-painting and mid-century advertising flavor. Its chunky forms feel confident and a bit whimsical, giving text a friendly, informal voice while still reading as strong and assertive.
The design appears intended as a high-impact display sans that prioritizes softness and approachability without sacrificing visual weight. Its consistent, rounded geometry suggests a focus on creating a cohesive, easy-to-set headline face with a nostalgic, contemporary-friendly character.
Round letters like O/C/G show smooth, circular modeling, while diagonals (A/V/W/X) keep a clean, simplified geometry that preserves weight at joins. The ampersand and punctuation inherit the same thick, rounded logic, supporting cohesive headline composition.