Serif Normal Vumum 13 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, fashion, luxury, headlines, invitations, elegant, refined, classic, editorial voice, luxury signaling, display elegance, classic revival, hairline, didone-like, crisp, delicate, high-waisted.
A delicate serif with extremely thin hairlines and sharp, clean bracketless serifs, paired with more substantial vertical stems for a distinctly calligraphic contrast pattern. The proportions skew tall and poised, with open counters and a measured, airy rhythm that keeps the texture light on the page. Curves are smooth and taut, terminals are fine and precise, and the overall drawing favors crisp geometry over softness, especially in the round letters and numerals.
Well suited for magazine typography, fashion and beauty branding, and high-end packaging where crisp contrast signals refinement. It performs especially well in headlines, pull quotes, and short passages at display sizes; for body copy, it will typically benefit from larger sizes and careful spacing to preserve the fine details.
The tone is luxurious and composed, with a distinctly high-end editorial feel. Its hairline details and polished contrast project sophistication and restraint, reading as formal, stylish, and premium rather than casual or utilitarian.
The design appears intended to deliver a modern, high-contrast serif voice with a classic fashion/editorial heritage—prioritizing elegance, sharpness, and a luminous page texture over ruggedness or small-size sturdiness.
In longer text, the thin joining strokes and hairline serifs create a shimmering, light gray color that benefits from generous size and comfortable line spacing. The numerals match the same elegant contrast and will feel most consistent in similarly refined typographic settings.