Script Ablum 7 is a regular weight, narrow, very high contrast, italic, short x-height font.
Keywords: invitations, branding, packaging, headlines, quotes, playful, elegant, whimsical, friendly, handmade, expressiveness, refinement, handmade feel, decorative caps, signature style, calligraphic, looping, flowing, swashy, airy.
A flowing, calligraphy-inspired script with lively stroke modulation and a slanted, handwritten rhythm. Letterforms alternate between fuller downstrokes and hairline upstrokes, creating a crisp, high-contrast texture. Curves are generous and looped, with occasional entry/exit swashes and softly tapered terminals; counters tend to be rounded and open. Overall proportions feel compact with tall ascenders/descenders and slightly irregular widths that enhance an organic, written-by-hand feel while remaining consistent across the set.
Works best for short to medium display settings such as invitations, greeting cards, boutique branding, product packaging, and editorial headlines. The high-contrast strokes and flowing joins make it especially effective at larger sizes where the delicate hairlines and loops can remain clear.
The tone is light and personable, blending a polished, romantic script character with a playful bounce. It reads as expressive and charming rather than formal or rigid, suitable for designs that want warmth and a touch of flourish.
Designed to emulate expressive pen lettering with a refined, modern smoothness—prioritizing graceful movement, contrast, and decorative capitals for display typography. The intent appears to be a versatile signature-style script that feels handcrafted while remaining clean and legible in prominent text.
In the sample text, capitals show more dramatic loops and occasional extended strokes, while lowercase maintains a smoother, more continuous cursive flow. Numerals follow the same calligraphic contrast and include a mix of simple and more decorative shapes, helping keep the overall voice cohesive across alphanumerics.