Sans Normal Nirag 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Pragmatica' by ParaType, 'PG Grotesque' by Paulo Goode, 'Hype vol 3' by Positype, and 'NeoGram' and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, loud, sporty, impact, clarity, approachability, modernity, chunky, rounded, compact, sturdy, clean.
A heavy, geometric sans with broad proportions and a compact, tightly set feel. Strokes stay consistently thick with minimal modulation, producing dense counters and strong silhouettes. Curves are smoothly rounded and circular in letters like C, O, and S, while joins and terminals read as clean, straight cutoffs with occasional angled cuts on diagonals. The lowercase is simple and sturdy, with a single-storey a and g and a short, utilitarian ear on r; the overall spacing and rhythm favor impact and solidity over delicacy.
Best suited to display roles where weight and width can do the work: headlines, branding wordmarks, posters, packaging, and attention-grabbing signage. It also performs well for short UI labels or promotional banners where clarity and punch are more important than long-form reading comfort.
The tone is assertive and upbeat, with a contemporary, approachable bluntness. Its rounded geometry keeps it friendly, while the mass and width make it feel energetic and headline-forward.
The design appears intended as a modern, high-impact sans that combines geometric roundness with blunt, sturdy construction for clear, confident messaging at larger sizes.
Round characters maintain a consistent, almost modular curvature across the set, and diagonals in V/W/X/Y feel crisp and decisive against the otherwise soft forms. Numerals are bold and highly legible, with large interior shapes that hold up well at display sizes.