Sans Normal Tumap 2 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, sporty, punchy, friendly, retro, impact, solidity, approachability, display clarity, blocky, rounded, compact, sturdy, heavyweight.
A heavy, geometric sans with broad proportions and strongly simplified construction. Curves are full and rounded, while joins and terminals are clean and mostly flat, producing a compact, blocky silhouette. Counters are relatively small and apertures tend toward closed forms, which increases density and impact. The lowercase uses single-storey shapes and a large dot on i/j, with a sturdy, workmanlike rhythm that stays consistent across letters and numerals.
Best suited to display settings where maximum impact is needed: headlines, hero text, packaging, labels, signage, and bold brand wordmarks. It can also work for short callouts, UI banners, and editorial subheads where a strong, compact voice is desired.
The overall tone is bold and assertive, with a friendly, accessible softness from the rounded curves. It reads as energetic and attention-grabbing, leaning slightly retro and sporty rather than technical or delicate.
Likely designed to deliver a straightforward, high-impact sans voice with simple geometric forms and a robust, compact color on the page. The emphasis appears to be on immediate readability at display sizes and a confident, contemporary-but-retro feel rather than nuanced text typography.
At larger sizes the tight counters and weighty strokes create strong dark texture and excellent poster presence. In long text or small sizes, the dense interior spaces and closed apertures may reduce clarity compared with more open sans designs.