Sans Rounded Efji 12 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Menca' and 'Menco' by Kvant, 'Sebino Soft' by Nine Font, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, soft, approachable, youthful, soft impact, friendly branding, playful display, approachable ui, rounded, chunky, blunt, bubbly, high contrast-free.
A heavy, rounded sans with monoline strokes and generously softened corners throughout. Forms are broad and open with wide apertures (notably in C, S, and e), producing clear internal counters despite the thick weight. Curves are smooth and continuous, joins are simplified, and terminals end in consistently rounded, blunt shapes that keep the texture even across lines. The lowercase shows a single-storey a and g, a compact, round-bowled b/d/p/q family, and a short-armed r; figures are similarly rounded, with an oval 0 and simple, sturdy 1–9 shapes.
Well suited for branding and packaging that benefits from an inviting, upbeat personality, as well as posters, display headlines, and social graphics where softness and impact are both desired. It can also work for short passages in friendly UI or editorial callouts when a casual, rounded texture is appropriate.
The overall tone is warm and non-threatening, leaning playful and contemporary rather than formal. Its soft terminals and inflated proportions suggest a casual, friendly voice that reads as approachable and slightly whimsical.
Likely drawn to provide a bold, approachable display sans that maximizes friendliness through rounded terminals and simplified geometry. The emphasis appears to be on high-impact readability with a soft, modern character.
The design maintains a consistent stroke and curvature logic across uppercase, lowercase, and numerals, creating a cohesive, steady rhythm in paragraphs. Round dots and compact details help preserve clarity at larger sizes while emphasizing a bubbly, poster-like presence.