Sans Other Asmir 10 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children’s, branding, playful, bubbly, friendly, quirky, chunky, high impact, friendly tone, playful display, handmade feel, rounded, soft corners, cartoonish, informal, bouncy.
A heavy, rounded sans with compact counters and softened corners throughout. Strokes are consistently thick with minimal modulation, giving a solid, ink-heavy texture. Proportions are slightly irregular and lively: curves feel inflated, diagonals are sturdy, and several glyphs show subtle off-kilter geometry that creates a hand-cut, poster-like rhythm. The lowercase has simple, single-storey forms and short extenders, while numerals are broad and weighty, matching the overall dense color.
Best suited for display settings where bold shapes and a friendly voice are desired—posters, event graphics, packaging, and brand marks. It also fits children’s and playful editorial applications, callouts, and short UI labels, where its compact counters and heavy texture can remain clear at larger sizes.
The overall tone is cheerful and informal, with a buoyant, cartoon-friendly presence. Its slightly quirky construction reads as approachable and energetic rather than technical, emphasizing personality and warmth.
The design appears intended to deliver a high-impact, approachable sans with a deliberately quirky, hand-made flavor. It prioritizes bold silhouette recognition and a fun rhythm over strict geometric neutrality, making it well adapted to expressive branding and display typography.
Round letters like O/C/S are especially full and closed-in, producing tight apertures and small interior spaces at text sizes. The design maintains strong consistency of stroke weight across letters and figures, creating high impact in short lines and headlines.