Sans Superellipse Ubris 3 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Akkordeon' by Emtype Foundry, 'Palo' by TypeUnion, 'Madrid Grunge' by Woodcutter, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, logos, playful, punchy, friendly, retro, impact, warmth, retro flavor, display legibility, blocky, rounded, soft corners, condensed, compact.
A heavy, compact sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and consistent, with minimal modulation, creating dense, inky silhouettes and strong color on the page. Counters tend to be small and boxy-oval, and curves resolve into squarish bowls rather than perfect circles, giving the design a superelliptical rhythm. Proportions are tight and vertically emphatic, with short ascenders/descenders and a large x-height that keeps lowercase forms sturdy at display sizes.
Best suited to headlines and short-form display typography where its dense weight and rounded, blocky shapes can deliver impact. It works well for branding and packaging that benefits from a friendly, retro-leaning voice, and for logos or badges that need sturdy forms and strong silhouette recognition. In longer text, it will perform best in larger sizes with generous leading to counter its compact internal spaces.
The overall tone is bold and upbeat, with a slightly cartoonish warmth that reads as approachable rather than stern. Its chunky, rounded geometry suggests mid-century and packaged-goods nostalgia while still feeling clean and contemporary in structure. The texture is assertive and attention-grabbing, suited to messaging that wants to feel energetic and fun.
The letterforms appear designed to maximize impact and warmth through thick strokes, rounded-rectangle geometry, and compact proportions. The emphasis is on a strong, cohesive silhouette and a playful, approachable presence rather than fine detail or delicate openness.
The design’s closed apertures and compact counters increase visual density, so spacing and line breaks matter more in longer settings. Numerals match the letterforms’ blocky, rounded logic, maintaining a consistent, poster-like presence across mixed text.