Sans Normal Hobom 2 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, headlines, packaging, posters, friendly, clean, modern, playful, approachable, approachability, clarity, modernity, simplicity, rounded, open counters, soft terminals, geometric, airy.
A rounded sans with a consistent, even stroke and softly finished terminals throughout. Curves are built from near-circular bowls and broad arcs, giving letters a smooth, geometric backbone while keeping corners gently eased rather than sharp. Proportions feel balanced and slightly wide in the rounds, with generous interior space and clear, open apertures that help maintain clarity. The overall rhythm is calm and regular, with understated modulation only from the shapes themselves rather than stroke contrast.
It suits user interfaces, product experiences, and editorial layouts that want a clean look with a warm edge. The open shapes and straightforward construction also work well for branding, packaging, and short-to-medium headlines where a friendly modern voice is desired.
The font reads as friendly and contemporary, with a lighthearted softness that avoids looking overly technical. Its rounded construction gives it an approachable, conversational tone, while the tidy geometry keeps it feeling organized and modern.
The design appears intended to deliver a contemporary rounded sans that stays neutral enough for everyday communication while adding softness and approachability through circular geometry and gentle terminals.
Numerals follow the same rounded logic as the letters, with open, simple forms and minimal ornamentation. The lowercase shows a particularly smooth, continuous flow in arches and bowls, helping text look cohesive in longer passages.