Script Puruj 1 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: branding, packaging, invitations, headlines, social media, playful, whimsical, friendly, handcrafted, charming, handcrafted feel, decorative script, friendly branding, display impact, brushy, rounded, bouncy, looped, swashy.
A bold, brush-like script with high-contrast strokes that swell and taper into soft terminals. Letterforms are upright with a bouncy baseline feel and variable, organic widths that mimic hand lettering. Uppercase characters are simplified and slightly condensed with occasional wedge-like caps, while lowercase forms show prominent loops, teardrop counters, and occasional joined strokes, creating a lively rhythm in words. Numerals follow the same calligraphic contrast and rounded construction, reading clearly at display sizes.
This font is best suited to short-to-medium display text where its bold strokes and lively loops can shine—such as logos, boutique branding, product packaging, invitations, greeting cards, and social posts. It can also work for pull quotes or headings when you want a friendly, handwritten voice, but it is less ideal for dense body copy at small sizes due to its strong contrast and ornamental connections.
The overall tone is warm and informal, mixing a casual handwritten ease with a slightly polished, decorative flair. Its rounded curves and looping connections give it a light, personable character that feels inviting rather than formal.
The design appears intended to deliver a cheerful, hand-lettered script with strong visual personality and high contrast, balancing readability with decorative looping forms. It aims to evoke the feel of brush calligraphy while keeping letter shapes approachable and easy to recognize in common words.
Contrast is most noticeable at curves and joins, where thick downstrokes meet fine hairline links and entry/exit strokes. Spacing feels naturally irregular in a way that reinforces the handcrafted look, and the more embellished letters (with larger loops and swashes) create standout shapes for emphasis in headlines.