Sans Normal Mybul 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co. and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, playful, modern, punchy, high impact, approachability, modern clarity, brand presence, rounded, geometric, chunky, compact counters, soft corners.
A heavy, rounded sans with broad proportions and a compact, solid silhouette. Curves are built from smooth, geometric bowls, while terminals and corners are softened, giving the forms a cushiony feel rather than sharp, technical edges. Counters are relatively tight for the weight, and the overall rhythm is even and sturdy, with simple, unmodulated strokes and consistent curve logic across caps, lowercase, and figures.
Best suited to display uses where impact and immediacy matter, such as headlines, posters, branding marks, packaging, and large-format signage. It can also work for short UI labels or navigation at larger sizes when a strong, friendly presence is desired, but the dense color suggests avoiding long passages of small text.
The tone is bold and approachable—confident without feeling aggressive. Its rounded geometry adds warmth and a slightly playful character, making it feel contemporary and friendly while still reading as strong and assertive.
The design appears intended to deliver maximum visual presence through a compact, rounded geometric construction that stays legible and cohesive at large sizes. It prioritizes clarity, consistency, and warmth over delicate detail, aiming for a bold, contemporary voice that feels inviting.
In text, the density and tight internal spaces create a dark, high-impact texture that holds together well in short lines and big sizes. The numerals match the letters in weight and roundness, supporting a cohesive typographic voice in display settings.