Serif Normal Iplat 10 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, academic, reports, classic, bookish, formal, literary, readability, tradition, credibility, text setting, editorial tone, bracketed, oldstyle, transitional, calligraphic, crisp.
This serif has a traditional text-face build with bracketed serifs, moderate stroke modulation, and a steady, readable rhythm. Capitals are broad and calmly proportioned, with crisp finishing and slightly calligraphic shaping in diagonals and joins. Lowercase forms show compact, well-contained counters and gently cupped terminals on letters like a, c, and e, while the g and y add a touch of liveliness through their curved descenders. Numerals are sturdy and print-oriented, with clear differentiation and classic proportions.
It suits long-form reading in books and editorial layouts, where consistent rhythm and traditional serif cues support comfort and credibility. It also works well for headings, pull quotes, and institutional materials that benefit from a classic, print-forward texture.
The overall tone is classic and literary, suggesting printed pages, editorial craft, and a quietly formal voice. Its detailing reads confident rather than decorative, giving it an authoritative, established feel suitable for serious content.
The design appears intended as a dependable, conventional text serif with refined finishing—aiming for legibility and a familiar page-like tone while keeping enough character in terminals and descenders to avoid feeling generic.
Letterforms keep a consistent color across the sample text, with clear word shapes and a conventional spacing rhythm. The design balances sharpness at terminals with softened serif joins, which helps it feel crisp without becoming brittle at text sizes.