Slab Contrasted Lyta 2 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'ARB 93 Steel Moderne' by The Fontry (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, industrial, retro, sturdy, playful, assertive, impact, retro display, robustness, legibility, slabbed, blocky, squared, rounded corners, compact counters.
A heavy, block-constructed slab serif with squared proportions and softened, rounded corners. Strokes are thick and confident, with crisp horizontal terminals that read as slab-like feet and caps rather than delicate serifs. Counters are compact and often rectangular, creating a punched, stencil-like texture in text while maintaining clear letter boundaries. The lowercase has a tall presence relative to capitals, and the overall rhythm is dense, with strong verticals and sturdy crossbars that keep the color consistent across lines.
Best suited to display sizes where its chunky slabs and squared counters can read clearly—posters, punchy headlines, logos, labels, and packaging. It can also work for short UI labels or signage-style copy when a bold, industrial voice is desired, though longer text will feel visually dense.
The tone feels rugged and mechanical, like signage or equipment labeling, but with a friendly, game-like charm from the rounded corners and boxy geometry. Its bold presence comes across as direct and energetic, leaning toward retro display aesthetics rather than quiet neutrality.
The design appears intended to deliver maximum impact with a robust slab-serif mention of traditional letterpress or machine-marking, while keeping edges slightly softened for approachability. It prioritizes strong silhouettes, high presence, and a consistent, blocky rhythm for attention-grabbing typography.
The shapes favor orthogonal construction and squarish bowls, producing strong silhouettes and a tightly packed texture in longer passages. Numerals follow the same chunky, squared logic, matching the letterforms for cohesive headline setting.