Serif Normal Lubur 13 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Mafra' and 'Mafra Deck' by Monotype, 'Loretta' by Nova Type Foundry, and 'Artusi' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, formal, classic, literary, stately, impactful text, classic authority, editorial tone, heritage feel, bracketed, oldstyle, calligraphic, robust, sculpted.
A robust serif with pronounced thick–thin modulation and bracketed, wedge-like serifs. Stems are sturdy and slightly sculpted, with tapered joins and softened transitions that give the strokes a subtly calligraphic feel rather than a purely geometric build. Counters are generous and mostly open, while round letters show a mild vertical stress that supports an upright, bookish texture. The lowercase keeps a traditional rhythm with compact joins and confident terminals, and the numerals match the heavy text color with clear, oldstyle-influenced shapes.
Well-suited to headlines, deck copy, and editorial typography where a strong serif voice is desired. It can work for book covers, posters, and heritage-leaning branding, especially in short to medium passages where its contrast and sturdy serifs can provide structure and presence.
The overall tone is authoritative and traditional, with a distinctly editorial presence. Its strong contrast and substantial serifs create a confident, slightly dramatic voice suited to classic, cultured messaging rather than casual or minimalist branding.
The design appears intended to deliver a classic text-serif foundation with extra weight and contrast for impact, preserving conventional letterforms while adding a sculpted, oldstyle-flavored serif treatment for a more distinguished, editorial finish.
In text, the weight and contrast create a dense, emphatic color that reads best when given enough size and spacing to keep counters and hairlines from visually filling in. The glyphs maintain consistent serif logic across caps, lowercase, and figures, producing a cohesive, conventional reading flow with a pronounced typographic personality.