Serif Normal Luriv 13 is a regular weight, wide, high contrast, upright, normal x-height font visually similar to 'FF Kievit Serif' by FontFont; 'Argos', 'Carat', 'Mangan', 'Marbach', and 'Quant Text' by Hoftype; and 'Cultura New' by Monotype (names referenced only for comparison).
Keywords: books, magazines, headlines, academic, branding, classic, formal, editorial, authoritative, refined, text setting, editorial tone, classic authority, refined display, bracketed, crisp, high-waisted, sculpted, transitional.
This serif presents sculpted, high-contrast letterforms with crisp bracketed serifs and a predominantly vertical stress. Capitals are stately and evenly proportioned, with sharp apexes and clean, flat terminals, while the lowercase shows sturdy stems, compact bowls, and modestly sized counters. Curves are smooth and slightly taut, and joins are clean, giving the design a precise, engraved-like finish. Figures are traditional and text-friendly, with clear differentiation and steady baseline alignment.
Well-suited to book typography, long-form editorial layouts, and magazine work where a classic serif voice is desired. It also performs effectively for headlines and subheads, institutional or academic materials, and brand systems that want a traditional, premium feel.
The overall tone is classical and formal, with a polished, editorial presence that reads as trustworthy and established. Its sharp detailing and contrast add a sense of refinement and seriousness, suitable for content that wants to feel curated and authoritative rather than casual or playful.
The design appears intended as a conventional text serif with elevated contrast and crisp detailing, balancing readability with a refined, print-oriented character. Its proportions and disciplined construction aim for versatility across editorial and display roles while maintaining a distinctly traditional voice.
In the sample text, the type maintains a consistent rhythm and strong word shapes, especially in mixed-case settings. The contrast and fine details suggest it will look best when given enough size or print/retina resolution to keep hairlines and serifs crisp.