Sans Normal Pukay 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Riveta' by JCFonts and 'Cedora' by Lafontype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo, stickers, friendly, playful, punchy, casual, retro, impact, approachability, energy, display, rounded, soft, bouncy, chunky, compact.
A heavy, rounded sans with a pronounced forward slant and broad proportions. Strokes are thick and consistent with softened terminals and generous curve tension, producing a smooth, blobby silhouette rather than crisp geometry. Counters are relatively small for the weight, and joins are robust, giving letters a compact, cushiony feel. The uppercase reads sturdy and simplified, while the lowercase shows lively, informal construction with single-storey forms and rounded bowls.
Best suited to short, high-impact text such as headlines, posters, packaging, social graphics, and punchy brand marks. It also works well for playful signage and title treatments where a friendly, attention-grabbing voice is desired.
The overall tone is upbeat and approachable, with a comic, buoyant rhythm that feels energetic without becoming chaotic. Its soft curves and chunky massing read as warm and fun, lending a slightly retro, advertising-like charm.
This design appears intended to deliver maximum impact with a friendly, informal personality—combining a bold, rounded construction with an energetic slant for motion and approachability. The simplified shapes and soft terminals suggest a focus on legibility at display sizes and a fun, approachable brand tone.
The strong slant and wide set create a fast, forward motion, and the heavy weight makes word shapes very bold and poster-like. At smaller sizes the tight counters and thick joins may reduce fine differentiation, while at larger sizes the rounded details and bounce become a defining character feature.