Sans Normal Wikik 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, children’s, branding, warm, handmade, playful, friendly, retro, humanize, add warmth, casual tone, handcrafted feel, retro charm, rounded, soft, brushy, informal, lively.
A rounded sans with an intentionally handmade finish, showing subtly uneven stroke edges and lightly irregular curves that suggest a brush or marker texture. Letters are mostly upright with soft terminals and a gently bouncy baseline feel, while counters stay open and readable. Curves dominate the construction (notably in C, G, O, and S), with modest contrast and occasional swelling at joins that adds a crafted rhythm without becoming calligraphic. Overall spacing is comfortable and the set maintains consistency while preserving small, human variations across forms.
Best suited for packaging, posters, book covers, and headline or short-text settings where a friendly, handcrafted voice is desired. It can also support branding for cafés, shops, and lifestyle products, especially when paired with clean supporting text for longer reading.
The font conveys a casual, welcoming tone with a lightly whimsical, storybook-like character. Its organic irregularities keep it from feeling corporate or technical, leaning instead toward friendly, approachable communication with a hint of vintage charm.
The design appears aimed at delivering a clean sans foundation with a deliberately human, imperfect surface—combining straightforward structures with subtle brush-like irregularity to feel approachable and expressive rather than strictly geometric.
Numerals match the letterforms in softness and irregularity, with rounded shoulders and slightly quirky silhouettes that remain legible at display sizes. The lowercase includes a single-storey “a” and simple, open forms that reinforce the informal, hand-drawn impression.