Sans Normal Ikdum 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Linotte' by JCFonts, 'Sebino Soft' by Nine Font, and 'Foundry Sterling' by The Foundry (names referenced only for comparison).
Keywords: headlines, packaging, posters, signage, branding, friendly, playful, approachable, soft, casual, approachability, high impact, playfulness, clarity, rounded, blobby, chunky, smooth, bubbly.
A heavy, rounded sans with smooth, fully softened terminals and generously curved joins throughout. Strokes are consistently thick and low in contrast, giving letters a cushioned, almost "puffy" presence. Counters are compact but clearly opened, and curves dominate the construction of bowls and arches, producing an even, gentle rhythm. The overall texture is dense and stable, with simple, highly legible shapes and minimal sharp corners.
Best suited for short to medium-length display settings where a friendly, high-impact voice is desired, such as headlines, packaging, posters, storefront or wayfinding signage, and brand marks. It can also work in UI moments like buttons or labels when a soft, approachable tone is needed, though its strong weight favors larger sizes.
The font reads warm and informal, with a lighthearted, kid-friendly tone. Its rounded geometry and thick strokes feel welcoming and non-technical, leaning toward cheerful signage and playful brand voices rather than strict neutrality.
The design appears intended to deliver immediate readability with a distinctly soft, welcoming personality. By emphasizing rounded terminals, thick strokes, and simplified letter construction, it aims for a contemporary, playful display sans that stays clear in bold messaging and attention-grabbing titles.
Uppercase forms appear broadly proportioned with prominent, rounded bowls, while lowercase maintains simple, single-storey constructions and soft shoulders that keep the line lively. Numerals match the letterforms with rounded silhouettes and sturdy weight, supporting consistent color in mixed text.