Sans Normal Afkin 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mustica Pro' by Alifinart Studio, 'Articulo' by Gilar Studio, 'Algoria' by Sealoung, 'TT Norms Pro' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: branding, headlines, advertising, posters, packaging, modern, sporty, confident, dynamic, clean, emphasis, modernity, momentum, clarity, impact, oblique, geometric, rounded, upright terminals, high legibility.
A slanted, geometric sans with sturdy, low-contrast strokes and broadly rounded bowls. Curves are smooth and near-circular, while joins stay crisp and controlled, giving the letterforms a stable, engineered feel despite the forward lean. Counters are open and generously sized, and the overall rhythm is even and uncluttered, reading clearly at larger text and display sizes.
Well-suited to branding and identity work that needs a modern, active tone, as well as headlines, posters, and advertising where a strong oblique sans helps create emphasis. It can also work for short UI labels or packaging callouts when clarity and impact are prioritized over long-form reading.
The overall tone is contemporary and energetic, with an assertive presence that feels purposeful rather than decorative. The oblique posture adds motion and urgency, suggesting speed, momentum, and a confident, no-nonsense voice.
The design appears intended to deliver a contemporary sans voice with built-in motion via the slant, pairing geometric roundness with a firm stroke weight for confident visibility. It prioritizes clean shapes, open counters, and a consistent rhythm for reliable, attention-getting typography.
The figures are simple and clean, matching the letterforms’ rounded geometry. Capital forms feel straightforward and sign-like, while the lowercase maintains a consistent, modern sans structure with smooth curves and minimal modulation.