Sans Normal Kurob 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart; '1955' and 'Jarvis' by Alan Smithee Studio; 'Gotham' by Hoefler & Co.; 'Galano Grotesque' by René Bieder; and 'Clinto', 'Inovasi', and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, punchy, confident, modern, impact, motion, emphasis, modernity, clarity, oblique, rounded, geometric, soft corners, tightly kerned.
A heavy, forward-leaning sans with broad proportions and smooth, rounded construction. Strokes are consistently thick with minimal modulation, producing a solid, even color on the page. Curves are generous and elliptical, counters are fairly open for the weight, and terminals are clean and largely straight-cut, giving the letters a crisp silhouette despite the rounded forms. The slant is pronounced and uniform across capitals, lowercase, and figures, creating a strong directional rhythm and compact, energetic word shapes.
Best suited to large-scale typography where impact and speed are desired: headlines, posters, brand marks, and short display lines. It can also work well for punchy packaging callouts and sports- or tech-adjacent visual identities, especially where a strong italic emphasis is part of the voice.
The overall tone is fast, assertive, and contemporary—more athletic and promotional than formal. Its bold presence and steep oblique angle convey motion and confidence, making it feel suited to high-energy communication and attention-grabbing messaging.
The design appears intended as a bold, contemporary display sans that builds energy through a strong oblique stance and wide, rounded letterforms. Its consistent stroke weight and clean terminals prioritize immediacy and visual punch while keeping shapes smooth and approachable.
Capitals read sturdy and geometric, while the lowercase keeps a friendly, rounded feel that prevents the heavy weight from becoming harsh. Numerals match the same robust, streamlined construction, helping mixed alphanumeric settings maintain consistent texture and momentum.