Slab Contrasted Onji 7 is a very bold, very narrow, medium contrast, italic, normal x-height font visually similar to 'Churchward Tua' by BluHead Studio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logotypes, packaging, retro, sporty, assertive, loud, energetic, attention grabbing, space saving, retro display, high impact, condensed, blocky, slab serif, wedge terminals, shadow cut-in.
A tightly condensed, heavy italic slab serif with a compact footprint and strong vertical stress. Strokes are thick and forceful, with sturdy slab-like serifs and wedgey terminals that give the forms a chiseled, poster-ready silhouette. Many glyphs include sharp internal cut-ins and notched joins that create a stamped or split-highlight effect, adding texture and rhythm without becoming overly decorative. Counters are relatively small and shapes stay upright and squared-off, prioritizing impact and consistent mass across the alphabet and numerals.
Best used for headlines, posters, and branding that needs immediate impact—especially sports, motorsport, or vintage-inspired promotions. It can also work for compact logotypes and packaging callouts where a dense, punchy wordmark is desired, but it is less suited to small-size body text due to the tight counters and heavy texture.
The overall tone is bold and high-energy, with a distinctly retro, display-first character. Its slanted, punchy forms suggest motion and competitiveness—well suited to attention-grabbing headlines where attitude matters as much as legibility.
The design appears intended to deliver maximum emphasis in a narrow width, combining slab-serif authority with an italic forward-lean and distinctive cut-in detailing for a dramatic, printed-display look.
The distinctive internal notches create strong texture in longer lines, producing a lively, slightly industrial feel. The condensed proportions and tight apertures make it most effective at larger sizes where the cut-in details read clearly.