Sans Normal Rakem 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Soft', 'Caldina', and 'Habanera' by Artegra; 'Hanley Pro' by District 62 Studio; 'Hando Soft' by Eko Bimantara; 'Core Sans A' and 'Core Sans AR' by S-Core; and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, kids media, friendly, playful, approachable, soft, modern, approachability, impact, simplicity, brand voice, display clarity, rounded, chunky, compact, smooth, bubbly.
A heavy, rounded sans with broad, uniform strokes and generously softened corners throughout. Curves are built from near-circular bowls and open apertures, giving letters a clean, simplified geometry and a steady color on the line. Terminals tend to be blunt and rounded rather than sharply cut, while counters are compact but clear, producing a dense, sturdy rhythm in both uppercase and lowercase. Numerals follow the same soft, blocky construction, with especially rounded forms in 0/8/9 and wide, stable horizontals.
Well-suited to branding and packaging where a friendly, confident presence is desired, and for posters, headlines, and social graphics that need high impact with an approachable tone. It can also fit children’s media, casual signage, and product labels where rounded forms and strong readability at larger sizes are priorities.
The overall tone is warm and approachable, leaning toward a cheerful, informal voice rather than a strict technical one. Its rounded construction and chunky weight communicate friendliness and accessibility, making text feel inviting and upbeat.
Likely designed to deliver a bold, friendly sans personality through rounded geometry and simplified letterforms, prioritizing an even texture and a distinctive silhouette for display-driven applications.
Uppercase forms read as solid and logo-ready, while the lowercase maintains a simple, single-storey feel where applicable, reinforcing a casual, contemporary character. The sample text shows consistent spacing and a strong silhouette that holds together well at display sizes, with a distinctly soft, cushioned texture.