Serif Normal Ipmag 4 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, books, editorial, academic, print, traditional, literary, formal, readability, classic text, editorial utility, print tradition, bracketed serifs, oldstyle figures, moderate contrast, calligraphic, open counters.
A conventional serif with bracketed, gently tapered serifs and a moderate, bookish contrast between thick and thin strokes. The shapes are broadly proportioned with smooth curves and open counters, giving the text an even, readable color. Capitals feel stately and slightly wide with crisp terminals, while the lowercase shows a traditional rhythm with a two-storey a and g, a compact e with a small eye, and sturdy verticals. Numerals appear oldstyle (text figures), mixing ascenders and descenders for a classic, flowing texture in running text.
Well-suited to body copy in books, journals, and editorial layouts where sustained readability matters. It also fits academic and institutional materials, formal correspondence, and print-oriented design that benefits from a classic serif texture.
The overall tone is traditional and literary, with a familiar, authoritative voice suited to long-form reading. It suggests established print culture—measured, calm, and professional rather than flashy or experimental.
The design appears intended as a dependable, traditional text serif: familiar proportions, moderate contrast, and restrained detailing aimed at comfortable reading and a credible editorial presence.
Details like the bracketed joins, subtly flared stroke endings, and the oldstyle figure set reinforce a classic text-face character. Spacing and letterforms read comfortably in the sample paragraph, maintaining clarity without looking rigid or mechanical.