Sans Normal Kelob 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Glimp' by OneSevenPointFive, 'Neue Faktum Condensed' and 'Neue Rational Narrow' by René Bieder, and 'Core Sans E' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, urgent, assertive, energetic, modern, attention grabbing, speed cue, modern display, brand impact, slanted, compact, rounded, punchy, clean.
A heavy, slanted sans with compact proportions and strongly rounded bowls. Strokes are uniformly thick with minimal contrast, giving the letters a solid, continuous color on the page. Curves are smooth and geometric, while joins and terminals are clean and blunt, helping keep counters open despite the weight. The overall rhythm is slightly compressed and forward-leaning, with broad, stable capitals and sturdy lowercase forms that maintain clarity at display sizes.
This font is best suited to headlines, posters, and bold branding where a forward-leaning, energetic voice is needed. It works well for packaging, event graphics, and sports or fitness-oriented communication that benefits from strong emphasis. In longer paragraphs it will be most effective when used sparingly for callouts, subheads, and short highlighted lines.
The bold slant and dense color create a sense of speed and emphasis, reading as sporty and high-impact. Its rounded construction keeps the tone friendly rather than aggressive, while the heavy weight adds confidence and urgency. Overall it feels contemporary and promotional, designed to catch attention quickly.
The design appears intended to deliver maximum impact with a clean, rounded sans construction and a consistent slanted stance. It prioritizes strong presence, quick readability, and a modern, energetic feel for display-driven typography.
The numerals share the same compact, rounded build and hold up well as standalone figures. The diagonal stress introduced by the slant is consistent across the set, producing a cohesive forward motion in both headlines and short bursts of text.