Serif Normal Pogim 7 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Geller' by Ludka Biniek and 'Acta Deck' and 'Acta Pro' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, branding, classical, authoritative, dramatic, formal, impact, prestige, readability, tradition, bracketed, beaked, ball terminals, tapered, flared joins.
A high-contrast serif with strong thick–thin modulation and crisp, bracketed serifs that often end in beaked or wedge-like terminals. The capitals are broad and stately with confident vertical stress, while the lowercase shows compact, sturdy shapes with a moderate x-height and pronounced entry/exit strokes. Curves are tightly controlled with sharp joins and occasional ball-like terminals (notably in forms such as a, c, f), giving the design a polished, sculpted rhythm. Numerals match the text color with bold presence, clear bowls, and distinct terminals suited to display sizes.
Best suited for headlines, pull quotes, editorial titling, and other display roles where its contrast and sculpted serifs can be appreciated. It can also work for book covers and brand marks seeking a classic, authoritative tone with strong impact.
The overall tone is formal and editorial, combining traditional bookish cues with a more dramatic, high-contrast voice. It reads as confident and institutional—suited to serious, premium contexts where strong typographic personality is desired without becoming decorative.
The design appears intended to deliver a conventional serif structure with heightened contrast and assertive weight, optimizing for impactful reading at larger sizes. Its consistent stress, bracketed serifs, and refined terminals suggest a focus on editorial sophistication and premium presentation.
In the sample text, the dense color and narrow counters create a commanding headline texture; at smaller sizes it may feel compact due to the heavy stems and sharp internal apertures. The serifs and terminals add noticeable texture along baselines and cap lines, contributing to a lively, engraved-like finish.