Sans Normal Ulbuv 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, ui text, classic, literary, scholarly, refined, friendly, readability, warmth, editorial tone, modern classic, humanist, calligraphic, soft, open, bookish.
A humanist, text-oriented sans with gently flared terminals and subtly tapered strokes that give it a calligraphic, pen-influenced feel. Curves are round and open, counters are generous, and the overall rhythm is even without feeling mechanical. Uppercase forms are stately with wide bowls and smooth joins, while lowercase shows clear differentiation and slightly lively shapes, including a two-storey “a” and single-storey “g”. Numerals are proportional and oldstyle-leaning in feel, with varied widths and modest curves that keep them cohesive with the letters.
It suits long-form reading in books, essays, and editorial layouts where a warm, human voice is desired. The clear lowercase and proportional numerals also make it a good fit for product copy, branding systems, and interface text that aims to feel refined yet friendly.
The tone is calm, cultivated, and approachable—more literary and editorial than corporate. Its slight warmth and organic modulation suggest tradition and credibility without becoming ornate or overly formal.
The design appears intended to bridge modern sans simplicity with subtle calligraphic nuance, delivering a readable, contemporary text face that carries a classical, cultured character.
Distinctive details include the softly pointed, calligraphic endings on strokes, a clean, open “e”, and a lowercase “t” with a concise crossbar. The overall spacing reads comfortable in text, with forms that maintain clarity at paragraph sizes.