Cursive Uprim 1 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: branding, logotypes, packaging, social media, invitations, casual, lively, friendly, expressive, handmade, handwritten feel, signature style, expressive display, casual readability, brushy, looping, slanted, airy, fluid.
A flowing script with a consistent rightward slant and brush-pen construction. Strokes show moderate contrast with tapered entries and exits, rounded turns, and occasional fuller downstrokes, giving the letterforms a soft, elastic rhythm. Capitals are prominent and gestural with open loops and extended swashes, while lowercase forms stay compact with a relatively low x-height and simple, cursive joins. Overall spacing feels light and informal, with slight variation in character widths that enhances the hand-drawn cadence.
This font works best for short to medium-length display settings where its loops and swashes can breathe—brand marks, product packaging callouts, posters, and social media graphics. It can also suit casual invitations or greeting-style applications, especially when paired with a clean sans or a restrained serif for supporting text.
The tone is personable and upbeat, like quick handwritten notes made with a marker or brush pen. Its loose, confident motion reads friendly and energetic rather than formal, lending a contemporary, approachable voice.
The design appears intended to emulate quick, confident brush handwriting with a balance of readability and expressive flourish. It prioritizes natural rhythm, smooth connectivity, and signature-like capitals to create an informal, contemporary script presence.
Several capitals feature distinctive looped structures and long lead-in/terminal strokes that add flair in headlines. Numerals follow the same handwritten logic with angled, simplified shapes that match the script’s momentum, though they remain slightly less ornate than the capitals.