Sans Rounded Raruj 7 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, sportswear, packaging, playful, retro, sporty, friendly, dynamic, impact, approachability, motion, display, rounded, soft, bouncy, informal, compact.
A heavy, right-leaning sans with smoothly rounded terminals and corners throughout. Strokes are thick and fairly even, with occasional internal notches and ink-trap-like cut-ins that create crisp openings in counters and joins. The proportions feel compact and slightly compressed, with a lively, variable rhythm across letters; bowls and diagonals are softened rather than sharp, and many forms use single-storey constructions and simplified geometry for clarity at larger sizes. Numerals follow the same soft, chunky construction, with a slashed zero and rounded, forward-leaning figures.
Best suited to short to medium-length display settings where its weight and slant can carry personality—headlines, logos, apparel graphics, posters, and bold packaging callouts. It can work for subheads or short blurbs, but the dense, highly stylized shapes are most effective when given room and size.
The overall tone is energetic and upbeat, with a sporty, retro-leaning friendliness. Its rounded shapes and exaggerated slant read as casual and approachable, while the dark color and tight forms add punch and momentum.
The design appears aimed at delivering a high-impact, friendly display voice with strong motion cues. Rounded terminals, compact proportions, and strategic cut-ins suggest an intention to stay legible at large sizes while projecting a playful, sporty character.
Several glyphs show distinctive interior cutouts and tapered joins that prevent clogging and add a custom, display-like personality. The italic angle is pronounced, giving lines of text a strong sense of motion and a slightly "script-adjacent" flow without becoming fully cursive.