Script Atrug 2 is a bold, very narrow, medium contrast, italic, normal x-height font.
Keywords: logo, packaging, posters, headlines, quotes, friendly, retro, casual, confident, playful, hand-lettered feel, approachable branding, display impact, signage style, brushy, rounded, bouncy, upright-leaning, high-energy.
A lively brush-script with a consistent rightward slant and compact, slightly condensed proportions. Strokes show a marker-like, pressure-driven rhythm: heavier downstrokes paired with slimmer connecting strokes, plus rounded terminals that often taper softly. Letterforms are mostly connected in running text, with occasional breaks that read like quick pen lifts, and capitals feature simplified swashes and looped entrances without becoming overly ornate. The overall texture is dark and even, with smooth curves and modest stroke modulation that keeps counters open and legible at display sizes.
Well-suited for logos, product packaging, café/retail signage, posters, and headline or quote treatments where a handcrafted voice is desired. It performs best at medium-to-large sizes, where the brush texture, loops, and connections can be appreciated without crowding.
The font conveys an upbeat, personable tone—somewhere between hand-lettered signage and casual branding. Its brisk slant, rounded shapes, and brushy weight give it a warm, energetic feel that suggests approachability rather than formality.
The design appears intended to emulate quick, confident brush lettering with a polished consistency, balancing expressiveness with readability. It aims to deliver a friendly hand-made look that remains bold and cohesive across longer lines of text.
The lowercase has a flowing, continuous cadence with clear ascenders/descenders and rounded joins, while numerals share the same handwritten brush logic and soft terminal treatment. Spacing appears designed for connected script reading, producing a cohesive word shape and a rhythmic, slightly bouncy baseline in longer phrases.