Sans Normal Wudek 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura Now' by Monotype and 'Futura PT' by ParaType (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, children's media, playful, handmade, chunky, friendly, casual, add warmth, feel handmade, grab attention, signal fun, rounded, soft, blobby, uneven, textured.
A very heavy, rounded sans with compact, softly squared counters and generous curves. Strokes are broad and largely monolinear, but the outlines show intentional irregularity—subtle wobble, uneven terminals, and slightly varying stroke edges that create a hand-cut/hand-stamped feel. Letterforms are open and simplified, with a sturdy baseline presence and a mildly bouncy rhythm; punctuation and numerals follow the same chunky, softened geometry.
Best used for short, high-impact text such as posters, product packaging, labels, and social graphics where the bold, friendly texture can be a feature. It also suits children’s content and casual branding that benefits from an approachable, handmade look; for longer passages, its dense weight and tight counters may work better with generous leading and sizing.
The font reads as warm and approachable, with a playful, crafty tone. Its roughened edges and imperfect symmetry give it an informal, human character that feels lively rather than polished or corporate.
The design appears intended to deliver a bold, approachable display voice that mimics hand-cut lettering while staying legible and structurally simple. It prioritizes personality and texture over geometric precision, aiming for an energetic, informal presence in branding and headline contexts.
Uppercase forms are bold and blocky with rounded corners, while lowercase maintains simple construction and clear silhouettes. Counters stay relatively tight in letters like a/e/o, boosting density; diagonals (K, V, W, X, Y) appear slightly irregular, reinforcing the handmade texture. Numerals are similarly weighty and cartoon-leaning, suited to attention-grabbing settings.