Sans Normal Yepe 2 is a very bold, narrow, medium contrast, upright, normal x-height font visually similar to 'Framer Sans' by June 23 and 'RF Rufo' by Russian Fonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, labels, signage, industrial, gritty, poster, utilitarian, vintage, impact, space-saving, print texture, ruggedness, condensed, heavy, blunt, rounded, rough-edged.
A heavy, condensed sans with compact proportions and strongly filled-in counters. Strokes are mostly monolinear in impression, with slightly uneven, roughened edges that mimic ink spread or worn printing. Curves are broadly rounded while joins and terminals stay blunt and squared-off, creating a sturdy, blocky rhythm. The lowercase is simple and workmanlike with single-storey forms (notably the a and g), and the overall texture reads dense and dark in massed text.
Best suited for display settings where strong presence is needed: posters, headlines, product labels, packaging, and bold signage. It can also work for short callouts or badges where a gritty, printed texture is desirable, but it is less suited to long passages or small UI text due to its dense counters and rough edges.
The font conveys a rugged, no-nonsense tone—like stenciled or letterpress work that has been handled and reprinted. Its tight width and chunky weight give it a punchy, assertive voice suited to bold statements, while the distressed edge adds a tactile, analog character.
The design appears intended to deliver high-impact messaging in a compact width while evoking an analog, printed feel. Its blunt terminals and slightly distressed contours prioritize bold visibility and character over delicate detail.
Capitals are tall and compact with minimal internal space, which boosts impact but can reduce clarity at small sizes. Numerals match the same stout, condensed build, and the overall set maintains consistent weight and texture across cases for a cohesive, poster-ready color.