Sans Normal Abdem 23 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Marlin Sans' and 'Marlin Soft' by FontMesa (names referenced only for comparison).
Keywords: ui text, captions, infographics, branding, headlines, clean, modern, neutral, technical, efficient, clarity, utility, modern emphasis, neutrality, humanist, oblique, rounded, open counters, soft terminals.
This is an oblique sans with smooth, rounded curves and a steady, even stroke. Shapes are broadly circular with open counters, giving letters like C, O, e, and a a clear, airy interior. Terminals are mostly clean and slightly softened rather than sharply cut, and joins stay restrained without calligraphic flare. Proportions feel balanced and utilitarian, with a straightforward lowercase and numerals that match the same calm, geometric rhythm.
It works well for interface labels, dashboards, and informational graphics where clarity and a modern tone are important. The oblique stance also makes it suitable for emphasis in editorial layouts, short headlines, and brand systems that want a clean, slightly dynamic voice without feeling decorative.
The overall tone is contemporary and matter-of-fact, with a friendly smoothness from the rounded forms. Its slant adds a sense of motion and emphasis while remaining professional and controlled, making it feel efficient rather than expressive.
The design appears intended as a practical, contemporary sans with an integrated slant—aiming for clear reading at small to medium sizes while providing a built-in sense of forward motion for emphasis and modern branding.
The sample text shows consistent spacing and a stable texture in paragraphs, where the oblique angle reads as a unified system rather than sporadic italics. Uppercase and lowercase share a cohesive construction, and the numerals follow the same simple, readable approach.