Sans Normal Hiduw 2 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: packaging, posters, headlines, quotes, children’s media, friendly, casual, hand-drawn, lighthearted, approachable, approachability, informality, playfulness, human touch, rounded, monoline, soft terminals, slanted, quirky.
A rounded, monoline sans with a consistent rightward slant and softened stroke endings. Forms are built from simple curves and straight strokes with gently squared-off joins, giving letters a slightly hand-rendered feel while staying clean and legible. Proportions run compact and narrow, with modest x-height and open counters; spacing feels a bit irregular by design, reinforcing the informal rhythm. Numerals and capitals follow the same smooth, simplified construction, with circular shapes kept broad and even.
Works well for short-to-medium display text where a casual, friendly voice is needed—packaging, posters, social graphics, quote cards, and playful brand touchpoints. It can also serve in UI or signage for informal contexts, especially at sizes large enough to let the rounded details and relaxed rhythm read clearly.
The overall tone is warm and personable, reading like a neat, casual marker note rather than a rigid geometric sans. Its slight quirks and relaxed slant make it feel conversational and human, with an upbeat, everyday friendliness.
Likely designed to offer an approachable, handwritten-leaning sans that stays tidy and consistent for modern display use. The goal appears to be a balance between simple geometric construction and a human, slightly quirky flow for friendly communication.
The slant is steady across the set and the stroke weight stays even, so the texture remains uniform in paragraphs. Curves are notably smooth and rounded, and straight stems retain a gentle softness at terminals that avoids harsh, technical edges.