Sans Normal Sidir 12 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: children’s media, packaging, posters, headlines, branding, friendly, casual, playful, approachable, hand-drawn, humanist warmth, informal clarity, approachability, everyday friendliness, rounded, monoline, soft, open forms, informal.
A rounded, monoline sans with gently irregular stroke behavior that suggests a hand-drawn origin while staying structurally consistent. Curves are soft and generously rounded, terminals tend to be blunt or slightly tapered, and corners are eased rather than sharp. Proportions feel human and slightly elastic from glyph to glyph, with open counters and simple, readable shapes in both uppercase and lowercase. Numerals follow the same relaxed geometry, with smooth bowls and uncomplicated construction.
Well suited to children’s materials, playful branding, and packaging where a friendly, informal voice is needed. It also works for posters and short-to-medium headlines, and can handle brief text blocks when a relaxed, human tone is desired.
The overall tone is warm and personable, with a casual, sketch-like charm that reads as friendly rather than formal. Its subtle irregularities add a natural, conversational feel that can make text seem more approachable and less corporate.
The design appears intended to emulate a neat, hand-drawn sans while maintaining enough consistency for practical typesetting. Its rounded construction and open shapes prioritize approachability and easy reading over strict geometric precision.
Rhythm is steady and clear in paragraph settings, with ample whitespace inside letters and a clean baseline presence. The design avoids decorative tricks, relying instead on rounded geometry and slight organic variation to create character.